Organising the Engaging Summit

Organizing large-scale summits is often a recurring (annual or bi-annual) event and in that sense, it is business as usual. Just as often it is a big operation, and maybe that is why it is tempting to start planning by revisiting the playbook from the previous year. The challenge of designing an engaging summit typically sneaks in when nobody bothers to update the playbook.

At Workz, we like to think of summits as a balancing act. On one hand, you want to pass on crucial messages about your strategic vision, call attention to large scale goals and forecast upcoming challenges. On the other, you also want to engage every single participant, tap into the hive mind in the crowd and give them the opportunity to provide input to the messages coming from center stage.

You might be on stage, but you need to share the spotlight 

Unfortunately, the balance all too often ends up favoring the woman with the microphone. These are tough conditions for employee engagement. Leaders and specialists in the audience are at risk of spending most of their time as passive listeners rather than active, valuable participantsThat’s why you need to share the spotlight, get them involved and stop thinking of them as just an audience. 

One-way communication and death by Powerpoint

So how do you put together a summit that clearly communicates what you want and still leaves room for engagement? That’s what we will be discussing at our symposium on March 19.

Needless to say, you start by cutting back on one-way communication. After all, you have already flown in the sharpest minds in the organization. Not taking advantage of the knowledge in the room would be a wasted opportunity.  So, knowing this, how does that affect your playbook? 

We will draw on experience and expert knowledge when we talk about:

  • How can we rethink the format of summits and what do we hope to get out of them?
  • How can we align the overall strategic objectives with participant engagement? 
  • How can we use engagement to make participants able and happy to return to their desk and execute?

We will be looking at different organizations and how they have used engagement to extract more value from their summits, and we invite you to share your thoughts and experience on creating engaging summits. 


  • Berit Vincentz Andersen, Chief Communications Consultant, and Lisa Gubi Mørz, Head of Internal Communications will talk about Danske Banks latest top-management conference.

Other cases pending.


The format

The format of the symposium is simply a mix of inspirational cases, peer-to-peer work in groups and discussions in plenary. We share war stories, exchange best practice and discuss our challenges.


The symposium is for decision makers from large organizations with responsibility for larger summits, strategy roll-out, organizational change and specialists working with organizational culture, HR or leadership development.  

the place

The symposium takes place from 1:00 - 4:00 pm on March 19, at Workz in Kronprinsessegade 20 right by King's Garden and Rosenborg Castle. Participation is free of charge.