Storyline is a simple and visual tool that our consultants use for process optimisation. The tool helps create an overview and a framework for user involvement and adds idea development and flexibility to the process development.


Many organisations work intensely with Lean and process optimisation, but without a good overview it is impossible to work with process development in a constructive way. Mapping quickly becomes too complex for everyone but the person who made the spreadsheet or the flowchart. This goes for optimisation, waste reduction, streamlining of decision processes, service design as well as product development.


Storyline is a visualisation tool that is used for involving and engaging stakeholders and employees in process optimisation. The tool can be used to facilitate the necessary dialogue and create a common language about the process. Storyline sets the stage for user involvement and for knowledge, experiences and inputs from different stakeholders to be shared and used in an innovative way. Barriers and inappropriate ways of working become visible when the tool allows participants to play with different process flows and observe what happens when everyone agrees to change workflows or to spend resources in a different way.


Storyline consists of puzzle pieces in different sizes and with different symbols. The large pieces are used to map the process while the small pieces are used to represent details and stakeholders. The pieces help participants break the process down into smaller parts that can easily be attached, pulled apart and reattached to create an overview and inspire new insights. The pieces make it possible to begin by defining the goal, and then move backwards and define the specific processes and details that need to be worked on. Mapping the process is important but the participants’ dialogue as they share perspectives is equally important.


Storyline has been used in a range of different contexts: to improve service design through a mapping of patient trajectories through the Emergency Medical Service in Region Nordjylland. To help Roland DG plan a remote storage facility in Russia. To help Novozymes identify ways to increase sustainable practices in their supply chain. As a coaching tool in ISS’s project management education courses. And to create a common ground as managers and employee representatives planned a series of layoffs in their local municipality administration.

"Workz used Storyline as part of a service design project about the merger of the Emergency Medical Service and the Emergency Room in our region. Senior doctors, doctors, nurses and patients helped each other map a series of complex patient trajectories. In this way they were made aware of how they viewed the existing processes and where they saw the potential for innovation"  says Henrik Sprøgel, Head of the General Practitioners Section, Region Nordjylland 


  • The tool can be used by everyone who wishes to work with process optimisation in an involving way.
  • For analysis, evaluation and development and for project planning, service design and user involvement.
  • The tool works ideally for creating overview, sharing experiences, idea generation and for having a dialogue about process flows.


  • Simple, visual and intuitive.
  • After a brief introduction everyone is ready to start mapping.
  • It can be used for short meetings or as a part of longer development processes.
  • One set of materials can be used by 2-6 participants, and it is possible to let several groups work in parallel with different sets.
  • Mapping complex processes
    Mapping complex processes
  • Adding details
    Adding details
  • Empty example
    Empty example